Search engine marketing or SEO basically means driving traffic to your online business without spending any money. This method has been used to generate buyers, leads and sales ever since the early 2000's.
The best thing about SEO is the ability to create passive traffic. That means you will be making sales without actually doing anything.
SEO is also the obvious choice for entreprenuers on a budget since seo marketing when done properly is mostly free. It basically means getting your website on to the top of Google for a given search tearm.
Examples of some keywords are
make money online
seo digital marketing kerala
best digital marketing agency in kerala
best seo agency in kerala
online promotion company in kerala
professional seo company kerala
seo services in kerala
If you want free traffic then that basically means ranking for these kinds of words in the top of google. How good you are with SEO is directly proportional to the amount of traffic and sales you will be getting and if you have a huge budget then SEO is usually much easier.
There are lots of elements when it comes to website rankings.
SEOMoz, aHref, SEO Powersuite all shows different ways to track a webpages authority.
That's your quick rundown on SEO and search engine marketing.